If you're Canadian and you've been trying to comply with the employee email database CAN-SPAM email marketing federal law in the USA, then you're on the right track, but there's a new law in town that came into effect on July 1, 2014. This law will also apply to anyone employee email database in another country sending mail to Canadians, so pay attention! It's the new CRTC CASL anti-spam legislation, and if you're participating in email marketing activities, you're expected to be compliant. And no, ignorance will not save you. If you commit a violation employee email database under any sections of six to nine, you may find yourself facing an administrative monetary penalty (AMP). The maximum penalty (AMP) per violation for an individual is $1 million! But wait, for a business the maximum penalty is $10 million. Yikes! Don't mess with the CASL. Make sure your employee email database email marketing is compliant. Requirements I'm not going to go through all of the aspects of the CASL, but I will highlight a few important requirements. The three main requirements are: Obtain consent Provide identification information (on all of your emails). You must provide your mailing address. If you have a home employee email database business, it does not have to be a home address if you have a post office box number. Provide an unsubscribe mechanism There are two types of consent: express and implied. Implied employee email database Consent Don't rely on implied consent to send commercial electronic messages (CEMs). There is a transitional period of 36 months for implied consent beginning July 1, 2014 where there is an existing business or non-business relationship that includes the communication through commercial electronic messages.