As a marketer, SEO might seem overwhelming, but you know it's essential for your content marketing. There are a lot of changes going on in this industry and it can be difficult to keep up to date. Luckily for us, we have Rand Fishkin and his popular Jewelry Retouching Whiteboard Friday on Moz. If you're unfamiliar with the Whiteboard Friday series, I highly suggest you check out these gems. Not only will you learn a lot, but it's a fantastic example of how Jewelry Retouching consistent, outstanding content can build an audience. Whether you're new to this series or a regular, here are my favorite Whiteboard Friday moments for content marketers. Protect your content rankings going forward with these SEO tips
How can I create content that will rise above the noise? Rand has a name for that great content we all want to post: “10x Content”. "What is 10x content?" Rand explains: We can't just say, Hey, I want to be as good as the top 10 people in search results for this Jewelry Retouching keyword or phrase." We have to say, “How can I create something 10 times better than any of these people are doing right now? This is how we stand out. Fortunately, Rand offers plenty of Jewelry Retouching solid ideas in How to Create 10x Content. It first explains the criteria for 10x content — and how it should make the reader feel Then offers four steps to creating it. rand-fishkin-10x-content Image Source Even if you're covering a widely debated topic, don't lose hope.
Find your unique way to cover it - to deliver something no one else has. What you measure is what you can improve, says randfish Click To Tweet I love Jewelry Retouching this quote from Rand from his Whiteboard Friday, How to Create the Right Traffic Metrics Dashboard. We all know we should only collect the data we plan to take action on, but are we Jewelry Retouching being systematic about it? Or are different teams collecting different data – or even the same data? Every team can benefit from creating a metrics dashboard to get everyone on the same page and stop redundant reporting.