Packed with knowledgeable lectures, expert speakers and great attendees. If you couldn't attend litmus live london, or if you were there and want to relive the experience, we've rounded up our favorite tweets from the conference. Here is our recap of litmus live london via tweets:creating customer-centric campaigns. We all want our subscribers to enjoy our emails. After all, the most satisfied subscribers are more likely to open and click. That's why it's important to craft emails with customer needs in mind. In order to assess those needs, you have to put yourself in their shoes. H Ere are some ways marketers can balance customer needs with business needs to build brand loyalty and drive revenue:by getting feedback no amount of analytics company mailing list will tell you what a customer is really thinking – the only way to find out is to ask them . Be customer-centric in your marketing message. Speak to subscribers in a way that they speak and answer their question "What's in it for me?" question. ~leonieonline has a few for youaugust 21, 2018by adding a customer feedback mechanism to their emails, paula's choice skincare was able to gain valuable feedback on emails like this automated birthday email, which was their third highest performing triggered email. Chad s. White (@chadswhite) august 21, 2018by making your messages resonate around the worldas marketing becomes more global, it's important to make sure your messages make sense to subscribers, no matter where in the world they live. Translation is a good place to start, but if you want to communicate effectively with your customers, you'll need to localize your emails in every zone you send to. Localization is different from translation. Localization takes into account language, culture, currency, weather, current events, customs, etc. Localization ensures all content is contextually appropriate and resonates region by region.