Retargeting turns the behavior of visitors to your website or your application into a second time to get sales. This is a great way to move top traffic from organic search to conversions. Check out the ads shown below. Both Target.com and the Google Store appeared on Mashable for visitors. This is retargeting - also known as "remarketing." It’s a way to present your brand in front of shoppers who have interacted with your website or mobile app, which increases awareness and conversions. Retargeting ads from Target and whatsapp phone number list Google Store to the same Mashable article. Retargeting ads from Target and Google Store to the same Mashable article. Critics say remarketing is scary. After all, ads follow you every website as you browse the internet. But it makes sense as a search engine optimization strategy. One of the complaints about SEO is that it gets a lot of visits but not a lot of sales. A good ranking of search results increases your visibility and raises awareness of your brand, but this may vary a little more than other channels. In addition, it is often difficult to calculate the return on investment from SEO given the buying journey of modern buyers.