Forum Posts

rakuiboulhasan
Apr 12, 2022
In Business Forum
In the original film "Star Trek", aliens have "Reality Distortion Fields" and build new worlds through mental power. In his book Once Upon a Time at Apple, software engineer Andy Hertzfeld describes Jobs as a "reality distortion field"—a combination of expression and willpower that "distorts" facts to change the way audiences think and act. way of life, forming a "force field" of audio-visual confusion. In the final analysis, this "mysterious power of nature" is also a pursuit of innovation and a guide to change. From the perspective of brand IP, many new consumer brands have stirred up the market with disruptive product innovations, and also exerted leadership on users. For example, the three squirrels and vitality forest, through the multi-dimensional innovation of products, categories and marketing, realize the remodeling and leading of new brands against the trend. Another example is Jiang Xiaobai. From the beginning of his birth, he did not follow the usual path of making a new wine, and now he has started a new ten-year journey. There are glory and applause, but also misunderstanding and fetters. The author has spent 4 years observing Jiang Xiaobai, and has also conducted in-depth investigations on the front line of the market many times. Regarding Jiang Xiaobai, the voices from the outside world were mixed, and they were in disagreement. The job title email list author believes that Jiang Xiaobai is a seriously underestimated liquor brand and enterprise. Just before the press release, Jiang Xiaobai broke out a big news: its high-end brand Sanwu Zhiyou stood out among 3,800 kinds of spirits from all over the world, and won the highest gold content in the San Francisco World Spirits Competition in the United States" Double Gold Award", was named "Best Fragrance Liquor", conquered more than 20 judges in one fell swoop. This got me thinking. Winemaking still depends on the terroir, climate, hydrology and geography of the producing area. Jiangxiaobai’s geographical location is next to Luzhou and Xishui Moutai. A good place can also brew good wine, but why not take the strong-flavored sauce-flavored route? Is it the consideration of avoiding competition or the consideration of catering to the new generation? After all, most people are confused by Jiang Xiaobai's "first-generation Internet celebrity" appearance. In fact, there is a sample story of the development of a new consumer brand: how to deconstruct the superior liquor with a younger brand attitude, how to break the boundaries, occupy the market with multiple brands and categories, and how to follow Jiang Xiaobai with supply chain logic Growing into an eclectic Jiang Kee Winery…
0
0
1
rakuiboulhasan
Jan 16, 2022
In Business Forum
The importance of site search dataSite search is one of the most crucial aspects of a positive e-commerce user experience. According to Econsultancy, up to 30% of visitors will use the on-site search box, and these visitors will convert at a 1.8 times higher rate than visitors who don't use on-site search.But site research isn’t just about user experience — it provides much-needed data to website owners and marketers about user intent. We may display the pages a visitor has viewed and make reasonable assumptions about what they are looking for, but Site Search Data may tell us exactly why they viewed those pages and exactly what they were looking for, in their own words !Site search data analysisFor the purposes of this analysis, we will mainly Egypt Phone Numbers List focus on the following: Search term: These are the actual words and phrases that users type into your site's search box.Start Page: These are the pages your users search from – the URLs they land on when they type their search term into the box It's easy to find site search data in Google Analytics. Simply navigate to Behavior Site Search > Search Terms, then click Commerce to view the terms your users search for, number of searches, number of transactions, and total revenue per term: pasted image 0 from here, you can see a list of all the search terms your users type into the search box: pasted image 0 58This is useful for identifying popular products, but let's go a little deeper to learn more about what users are looking for. If we click on the Start Pages report and add the search term as a secondary dimension, we can see what users are looking for based on the page they are on.pasted image 0 66This report provides us with a list of URLs, search terms, and e-commerce metrics, but browsing through rows of data isn't the most efficient way to perform analysis. Instead, we can use Power BI to create visualizations that will help us easily examine data and identify opportunities for optimization.Use Power BI to visualize opportunitiesThis simple dashboard only takes a few minutes to create and will allow us to easily find optimization opportunities pasted image 0 67Preparing your dataDownload the Google Analytics Start Pages report in .csv format. Make sure the search term is selected as a secondary dimension Seer recommends uploading at least six months of data or, if you sell a lot of seasonal items, a full year Load the .csv into Power BI and clean your data.To clean up URL data from your start pages, see Seer's guide to cleaning data and preparing URLs to learn more about handling protocol, parameters, trailing slashes and more Creating your visualizationsStart page and search term matrix
0
0
3
 

rakuiboulhasan

More actions