the opportunity to speak to an entire room of influencers or buyers of AEC services – public or private. Speaking engagements give you the opportunity to capitalize on the undivided attention of an audience that is unequivocally will want to meet and talk to you after your presentation, which can open the door to potential
networking and business development opportunities.4) They can be a source of new business . All of these benefits can add up to the ultimate benefit: attracting and developing new business. By showcasing your company's thought leadership employee email list and expertise in a venue with accessible face-to-face networking opportunities, you'll begin to nurture and attract more leads. 50% of Level 5 Visible Experts (the most visible and sought-after experts) identified conferences
as the top primary source. However, remember that speaking engagements are intended to educate the public, not to sell directly. No one wants to go sit through a sales pitch!Visible experts identify speaking engagements as primary sourceThe leads might not come right away, though. As with other content marketing and thought leadership assets, there is usually a lag (think 3-6 months) between the marketing initiative and the influx of leads.How to Acquire